Veriflora defends its standards
Sustainably Grown certificate is hard earned.
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Dateline: Tuesday, February 07, 2012
From: Chip Wood
In your article, Bloody valentine you misrepresented Veriflora Sustainably Grown certification. It's actually the most comprehensive certification a floral grower can achieve. It offers buyers the opportunity to choose a truly sustainable product through numerous checkpoints the growers must pass (through direct audit by SCS on their premises), including worker health and safety, sustainable growing practices such as Integrated Pest management and environmental conservation, and continuous improvement verified by yearly audits throughout the three year period of certification.
Veriflora is an agricultural sustainability certification and eco-labeling program recognized as the gold-standard in the floriculture and horticulture industries. The program is administered by Scientific Certification Systems (SCS), a global third-party certifier of environmental, sustainability and agricultural product quality claims.
- Delivers tangible results that benefit growers, workers, consumers, the environment and the bottom-line
- Meets the growing consumer demand for sustainably grown cut flowers and potted plants
- Helps assure product quality and longevity
The Veriflora Certification Program is accredited under ISO/IEC Guide 65, the international standard for third-party product certifiers.
More at veriflora.com. Thank you for setting the record straight. Let me know if you have any questions.