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Already posted on Cyber stupid: (Oldest first)
From: Maurice Hedges - Posted: 20-Apr-11 - 19:03
I am from the old school of journalism, having been the last indentured apprentice in Greater London, England. I was taken on by a weekly newspaper during WW2, and later worked on the Press Association Special Reporting Service. In 1963 I formed my own publishing company and employed a full range of editorial and advertisement staff. Now at the age of 83 and living in British Columbia, Canada I have many complaints about the way newspapers are being produced today.
Chief among these is the apparent lack of both proof readers and sub-editors. I cannot believe that suitable men and women are no longer available to do this work. Back in 1976, when I was a director of the Open Learning Institute in British Columbia, one of the first people I hired was an experienced proof reader -- or to give him his proper title 'corrector of the press'. He had a pretty thankless task, pointing out to our highly educated team of writers where there were errors in their manuscripts -- errors which they often denied !
One common mistake that really annoys me, and occurs all too often even in the Globe and Mail, is referring to someone or something that has come second without giving credit to the winner. It really is not good enough to say that so-and-so has the second highest marks/time or whatever without in the same paragraph letting readers know who or what came first. At the PA I would have been called to the editor's desk for such an omission.
In these days of electronic copy-writing, when mistakes are both easy to make and to correct, news managements should recognise (recognize) that money spent on good sub-editing enhances the publication's reputation among readers and advertisers. Cost cutting needs to be weighed against the product's overall value in the market place. No matter how trashy the content it should be written properly.
From: She Knows - Posted: 24-Apr-11 - 22:25
You are kidding, right? Spoken like someone truly ignorant to what really drives the cash flow of a community newspaper dynasty. Bottom line, creative marketing. I have often laughed at the fact that the journos think that they, indeed, are the sole reason why people pick up any print publication, especially newspapers. What ego. As ridiculous is the notion that if you replace old journos with the young, freshly scrubbed journos, success will shine on you. Ask the young editor who was crying in her office because she was hot for the job, but once in it, was overwhelmed by the pressures. Total meltdown. As for the statement that experienced journos can't be trained in new media practices...OMG...having trained for some top corporations, I can tell you, that's simply not true. Here's a tip: bring down the firewalls between advertising and editorial, toss editors who have pressed their shoulders against those firewalls, and you will see the future. The writer who penned this article is a perfect example of why ego doesn't serve the new age of business, publishing or otherwise.
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