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What they said about Persuading to Win: 2006
 

Persuading to Win: 2008 is a follow-up to the hugely successful 2006 workshop with Dr. Lakoff held by StraightGoods.ca in Merrickville, Ontario. Here's what some participants at the 2006 session said about it:

"I haven't heard such a good presentation for a long time. It reminded me we're in for values and to be a moral centre. We should put our values at the top of things."
  - Skip Hambling, National Union of Public and General Employees.

"The 2006 Symposium with George Lakoff brought us to the realization that we can frame our own arguments if we want to pass on our message to the community of workers, both unionized and not-yet-unionized. We do have the power - we just have to use it effectively!"
  - Frank Saptel, Communications Representative, International Association of Machinists Canada.

"George Lakoff explains how the Right uses the words of the Left to win hearts and minds and votes. Are we losing the battle? George explains how we can reclaim our agenda by understanding how framing works and applying its lessons consistently over time. Anyone who believes in democracy, social justice, equity, public services, trade unionism should be at a workshop like this."
  - Emily Noble, President, Canadian Federation of Teachers.

"George Lakoff offers valuable insights into how progressives should define their ideas, choose the language with which to present them, and build an infrastructure to communicate them. If there's one communications symposium you should attend this year, it definitely should be this one."
  - Mike Luff, Coordinator of Communications and Research, National Union of Public and General Employees.

Many participants said it has changed how they approach their work. They agreed we have to do this again.

For more information, prices and/or to order spaces at the Persuading to Win: 2008 symposium, please contact us.
 

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