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Program
(As of 30-Jul-08)
Friday, November 14 |
| Registration |
5:00-6:30pm |
| Sponsored Dinner |
6:30-8:00pm |
| Welcome and introduction to the symposium |
Ish Theilheimer, publisher,
StraightGoods.ca
Marc Zwelling, President,
The Vector Poll™ |
8:00-8:30pm |
| What is framing? – Why it's the secret to persuading to win / Q&A |
George Lakoff, professor of cognitive linguistics,
University of California, Berkeley |
8:30-9:30pm |
| Sponsored Reception |
9:30-10:30pm |
Saturday, November 15 |
| Sponsored Breakfast |
8:00-8:45am |
| The Lakoff clinic – advice for participants' campaigns and elections |
George Lakoff and participants |
9:00-10:30am |
| Sponsored Break |
10:30-10:45am |
| The Lakoff clinic (continued) |
George Lakoff and participants |
10:45am-Noon |
| Sponsored Lunch |
Noon-1:00pm |
| Keynote address – "The Future of the Progressive Agenda" |
Bruce Campbell, executive director,
Canadian Centre for Policy Alternatives |
1:00-1:30pm |
| Concurrent Sessions |
1:45-3:30pm |
| A |
You can't reach their wallets until you reach their hearts – insights into the science of persuasion / Q&A |
Ken Wyman, professor,
Humber College, fund-raising consultant |
| B |
How I raised $50 million, and what I learned about selling progressive ideas / Q&A |
Stephen Thomas, creative chair,
Stephen Thomas Ltd. |
| Sponsored Break |
3:30-3:45pm |
| Viral victories – Point, click and organize: persuading to win using social and digital media / Q&A |
Philip Bliss
Melissa Cheater
Academica Group Inc. |
3:45-5:00pm |
| Wrap-up and evaluation |
Ish Theilheimer |
5:00-5:30pm |
For more information, prices and/or to order spaces at the Persuading to Win: 2008 symposium, please contact us.
[ Return to Straight Goods ]
[ Symposium Main Page ] [ More About Millcroft ] [ How to Get There ] [ What Was Said About 2006 ]
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