Persuading to Win: 2008

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Program

(As of 30-Jul-08)
 

Friday, November 14
Registration 5:00-6:30pm
Sponsored Dinner 6:30-8:00pm
Welcome and introduction to the symposium Ish Theilheimer, publisher,
StraightGoods.ca

Marc Zwelling, President,
The Vector Poll™

8:00-8:30pm
What is framing? – Why it's the secret to persuading to win / Q&A George Lakoff, professor of cognitive linguistics,
University of California, Berkeley
8:30-9:30pm
Sponsored Reception 9:30-10:30pm

Saturday, November 15
Sponsored Breakfast 8:00-8:45am
The Lakoff clinic – advice for participants' campaigns and elections George Lakoff and participants 9:00-10:30am
Sponsored Break 10:30-10:45am
The Lakoff clinic (continued) George Lakoff and participants 10:45am-Noon
Sponsored Lunch Noon-1:00pm
Keynote address – "The Future of the Progressive Agenda" Bruce Campbell, executive director,
Canadian Centre for Policy Alternatives
1:00-1:30pm
Concurrent Sessions 1:45-3:30pm
A You can't reach their wallets until you reach their hearts – insights into the science of persuasion / Q&A Ken Wyman, professor,
Humber College, fund-raising consultant
B How I raised $50 million, and what I learned about selling progressive ideas / Q&A Stephen Thomas, creative chair,
Stephen Thomas Ltd.
Sponsored Break 3:30-3:45pm
Viral victories – Point, click and organize: persuading to win using social and digital media / Q&A Philip Bliss
Melissa Cheater

Academica Group Inc.

3:45-5:00pm
Wrap-up and evaluation Ish Theilheimer 5:00-5:30pm


For more information, prices and/or to order spaces at the Persuading to Win: 2008 symposium, please contact us.

 

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