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Thursday, February 09, 2012 NEW Content Regularly |
with George Lakoff at
The Straight Goods Symposium
Persuading to Win 3
featuring presenters
Elaine Bernard, Rob Cottingham, Sean Moffitt,
and Marc Zwelling, with Steven Staples and Anne McGrath
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We invite you to recharge your progressive batteries
with George Lakoff at The Straight Goods Symposium
featuring presenters |
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On June 4-5, 2010, George Lakoff, whose insights into political framing helped US Democrats rebound, will lead a symposium for Canadian progressive leaders and strategists called Persuading to Win 3 at the Travelodge Ottawa Hotel & Conference Centre, in Ottawa West.
How do you convince others to embrace your values and rally to your candidates and causes? What motivates people to come out to demonstrate with you, to contribute cash, and to vote? What works? What persuades?
Persuading to Win 3 is a follow-up to the sold-out StraightGoods.ca 2006 and 2008 Lakoff workshops. Participants said it changed how they write, think and strategize. They agreed we have to do this again: "George Lakoff explains how the Right uses the words of the Left to win hearts and minds and votes. Anyone who believes in democracy, social justice, equity, public services, trade unionism should be at a workshop like this."
"I really enjoyed Persuading To Win 2008 and thought it was a practical, strategic session on how to be more intentional and successful in our messaging. The clinic component, where participants had an opportunity to present real example communication challenges to George was particularly useful. I think we need to remind ourselves that there are better ways to communicate and the Lakoff event both gave us tools, and the inspiration, to do that."
"George Lakoff offers valuable insights into how progressives should define their ideas, choose the language deliberately to communicate them. If there's one communications symposium you attend this year, it definitely should be this one."
In addition to George Lakoff, symposium presenters include: Rob Cottingham, pioneering founder of the social media firm Social Signal, of Vancouver, on Persuading Online Sean Moffitt, Founder, Agent Wildfire Strategy & Communications Inc., on Creating Buzz: Persuading Without Paying by Word of Mouth Marc Zwelling, President of Vector Research and founder of the Vector Poll, on 20 Tested Ideas that Win Steven Staples, Rideau Institute Anne McGrath, NDP Caucus Chief of Staff For details, see the agenda and registration sheet/order form below. Registration is limited because the calibre of learning we deliver can't happen in a big group or conference. Reserve spaces for your organization as soon as possible. Contact Us
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George Lakoff is the author of the best-seller books Don't Think of an Elephant and Thinking Points. He will speak and work one-on-one with symposium participants to apply his endlessly valuable expertise to your political, organizing and issues campaigns, helping you answer the key questions:
Sessions will draw on the experiences of George Lakoff and others with proven track records, who will share their best advice and insights with you and other symposium participants.
"Persuading to Win was a great opportunity to meet other activists, swap strategies, share successes, learn from failures and continue the vital work of building a stronger, smarter and more connected movement. "
"Persuading to Win was a very valuable symposium for my work as a communications officer. We explored how to harness the power of words in our campaigning. Highly recommended!"
On June 4 and 5, 2010, George Lakoff will be back with new, research-tested advice on winning voters and supporters in tough issues – climate change, Afghanistan, organizing unions, saving public services in the face of deficits and cutbacks. You'll get practical, real-world advice that you can use right away in your work. Pollster and StraightGoods.ca director Marc Zwelling will facilitate the sessions with Lakoff and other guest resources.
